Experience

The real work

My own app, a client's website and brand, and a publisher's social strategy. Each one is the whole job, start to finish.

Social strategy & editorial systems · Marketing intern, 2026

One social voice for eleven imprints

An eleven-imprint publisher needed one social presence that could hold all of them. I built it in two layers: a strategy that stays put, and an execution system built to change with the platforms.

11imprints
5content pillars
7platform roles
10stage process
Read the case study Password

The full Casa Carlini study is password protected because it includes the client's strategy. Email me for access.